Bob the SEO and the Game-Changing Backlinks

 Bob had been an SEO consultant for years. He’d had plenty of small wins along the way, but nothing spectacular. Lately, though, things had started to go wrong. His biggest client, Tony, owned a pest control business, and for months, Bob had been working hard to get Tony’s website to rank higher on Google. No matter what he tried—on-page SEO, keyword optimisation, and content strategies—Tony’s site just wouldn’t climb past page three. Tony’s competitors were eating him alive, and the leads that used to trickle in had all but dried up.

Tony was losing patience. Every call seemed to have the same tone of frustration.
"Bob, mate, I appreciate the work, but it’s not cutting it. I need to see results or I’ll have to look elsewhere."

Bob felt the pressure weighing on him. He knew if he didn’t turn things around soon, Tony would leave—and Bob’s reputation as a competent SEO consultant might go with him.

Late one night, Bob sat at his desk, staring at the screen, trying to figure out what he was missing. He had built backlinks for Tony’s site, but they didn’t seem to make any difference. As he scrolled through SEO forums and social media groups, he came across a post by someone named Mike Martin. The title grabbed his attention immediately:

“Why Most Local Business Backlinks Don’t Work – And How We Fixed It.”

Curious, Bob clicked on the link. What he found inside blew his mind.

Mike Martin wasn’t like the other SEO experts Bob had come across. Instead of recommending the same old backlink strategies Bob had been using, Mike introduced something entirely different. Mike’s company, Ringfence Marketing, didn’t just build backlinks from random sites or directories. They took things to the next level.

Mike’s method involved purchasing new and expired domains, then building them into fully functional, highly relevant local websites. These weren’t just filler pages—they were optimised to rank for the same local and industry-specific keywords Bob’s clients, like Tony, wanted to rank for. Mike’s team built these sites with the intention of creating local authority, and then, when those sites ranked well, they funneled backlinks to Bob’s clients’ websites.

The kicker? These weren’t just any backlinks. They were from highly relevant local websites that Ringfence Marketing controlled, ensuring that they passed on powerful SEO value. And the best part? Mike’s service was available as a reseller package, so Bob could offer it to his clients as part of his own services.

Bob was intrigued. He got on the phone with Mike the next day to learn more. Mike walked him through the process and explained how Ringfence Marketing would build a set of local sites specifically for Tony’s pest control business. These sites would be packed with local relevance, targeting Tony’s service area, and they would be designed to rank for the same keywords Tony had been chasing for months. Once the local sites were ranking, Mike’s team would create powerful backlinks from them directly to Tony’s website.

The plan was simple, but brilliant. Bob was sold. He signed up for Mike’s reseller package and within a week, Mike’s team was at work, building out a network of 12 local, relevant sites targeting Tony’s area.

A few months later, the results were astounding. Tony’s website had gone from languishing on page three to sitting comfortably on the first page for all of his key search terms. The phone started ringing again. Leads flowed in, and Tony was suddenly struggling to keep up with demand. He called Bob in disbelief.

"Bob, whatever you did, it’s working. The phone’s going non-stop! I had to hire two more people just to handle the calls!"

Bob grinned. He knew it wasn’t magic—just Mike’s strategy working flawlessly. "It’s thanks to Ringfence Marketing," Bob explained. "They’ve built those local sites and linked them back to you. That’s what’s driving the rankings."

Tony couldn’t believe it. His business had turned around in just a few months, and Bob had finally delivered the results Tony had been waiting for.

But the story didn’t end there. A few days later, Bob received an unexpected call from Mike.

"Hey, Bob. I forgot to mention something when we last spoke," Mike said. "You know those 12 local sites we built for Tony? Well, we’ve superimposed Tony’s pest control services onto all of them. So, not only do those sites provide backlinks, but all the traffic they’re getting is now being sent directly to Tony’s business."

Bob was stunned. "Wait, what? You’re sending the traffic from those local sites to Tony’s website too?"

"Exactly," Mike said with a chuckle. "These aren’t just passive websites. They rank on their own, and now, anyone who visits them looking for pest control services gets sent straight to Tony. It’s like having 12 extra doors leading right to his business."

Bob couldn’t believe it. Not only was Tony’s site getting the SEO benefit of high-quality, local backlinks, but he was also receiving real, targeted traffic from these local sites. The entire network Mike had built was driving Tony’s business from every direction—search rankings, backlinks, and direct traffic.

The impact was enormous. Tony’s business exploded. Not only was he dominating local search rankings, but the flood of traffic coming from the local websites had him busier than ever. He was booking jobs faster than he could handle and even considering expanding his service area.

When Tony called Bob again, he sounded like a different person. Gone was the frustration and doubt. Instead, he was thrilled.

"Bob, I don’t know what kind of magic you worked, but I’m everywhere. People keep saying they found me on all these different sites. It’s like I’m the only pest control service in town!"

Bob smiled. He knew the secret wasn’t magic—it was Mike Martin’s genius at work. By using Ringfence Marketing’s unique method of building and controlling local websites, Bob had delivered more than Tony could have ever imagined.

The Lesson:

Bob’s journey taught him that traditional backlink strategies aren’t enough. Building random links won’t cut it in competitive local markets. What Mike Martin’s Ringfence Marketing had done was revolutionary. By creating relevant, local websites and sending both backlinks and traffic to Tony’s site, they had transformed Tony’s pest control business from struggling to dominating.

And for Bob? He had found a game-changing service that set him apart from other SEOs. With Mike’s method, he wasn’t just offering better rankings—he was offering a complete SEO ecosystem that could crush local competition. And that’s exactly what Tony’s business did.

Don’t just build backlinks—build opportunities. When you control the local ecosystem, rankings and traffic follow. With Ringfence Marketing, Bob found a way to deliver not just SEO results, but real business growth for his clients.

If you're an SEO Agency and would like to discuss reselling Mikes Ringfence Marketing, then book a call with Mike here: mikemartin.uk