The Brand New Marketing Strategy That's Seeing Local Businesses Dominate Online
Break free from ineffective SEO.
Our strategy targets every search in your area for maximum impact.
SEO & Marketing Agencies have been pedalling the same old crap for the last ten years
It's time for a change
SEO Agencies push a location keyword on an unsuspecting business and leave them hoping it will be the answer to their prayers.
That’s if they ever get you to the top of Google for that keyword.
Here's why that doesn’t work and never will.
Every business in your industry is targeting the same keyword.
Every business in your industry has an SEO agency promising them the top spot.
BUT
There can be only one winner.
And even if you get to the top spot for a short time, there are dozens of up-and-coming businesses all fighting hard to take it from you.
Every location keyword is sold to the highest bidder and the company who spends the most usually gets the top spot.
This is bad for you because costs are increasing all the time like an auction, and return on investment is decreasing to the point where profit is almost impossible in most industries.
Does this sound like you right now?
Are you seeing profit margins shrinking month on month with costs increasing exponentially?
You’re not alone
Almost all local businesses are experiencing this because of the inability of SEO & Marketing agencies to adapt to a rapidly changing environment.
Don't worry, there is a solution that has undergone successful trials and tests in thousands of industries and locations worldwide.
It’s worked in every single one of them.
But First: Lets Look At The SEO Scam
Are You Being Scammed?
Local businesses all over the UK are being scammed every single day by so-called professional SEO agencies, and no one even seems to know anything about it.
These unscrupulous companies imply top rankings on Google but deliver very little if anything at all.
Not only that, but they are not exclusive to you, so they can work with as many local companies as they want in an area.
This results in one SEO agency working with multiple same industry and location businesses, implying top rankings on Google for them all, and worst of all for the exact same keyword.
Now, let's look at the wider picture.
Imagine there is an SEO agency in London that specialises in SEO for plumbers. There are 20 plumbers on their books who all want to rank in Google for the exact same keyword, for example, Plumber London.
Considering that only one business can occupy the top spot for this keyword, the rest are inevitably left disappointed.
However, when there are multiple SEO agencies and dozens or even hundreds of plumbers in the same location, only one can get the top position, and the rest will lose money on SEO.
SEO agencies worldwide are taking on multiple businesses in the same industry and location, implying they can rank them for their target keyword but promising nothing. Knowing full well they already have various clients targeting that exact same keyword.
How can this be legal?
How is this fair?
SEO agencies knowingly take their clients' money and compete against themselves for their primary keyword.
This practice would be a conflict of interest or even illegal in any other industry
If you run a local business or are looking for an SEO service that doesn't take your money and throw you in the pile, I recommend you find an exclusive deal with your supplier.
BUT
Don't let them charge you through the nose for the service because this should be expected, not a premium option.
Can you imagine a solicitor prosecuting and defending in the same case? That is precisely my point.
So why should it be acceptable in SEO?
The answer is it shouldn't.
In fact, it should be damn right illegal because it drains money from the pockets of local business owners and gives them almost no chance whatsoever of making any return on investment.
Families are struggling because their businesses are failing through fraudulent SEO.
Hardworking business owners are losing everything due to practices that should and maybe one day will be outlawed.
But whilst this is common practice in the SEO industry, there's only ever going to be one winner.
The SEO Agencies.
How We Discovered The SEO Scam?
In the competitive landscape of local businesses, standing out online can feel like an uphill battle.
Many of my clients struggled to rank in search results despite offering top-notch services in their industries.
I decided to investigate why these high-calibre businesses weren't getting the visibility they deserved.
It turned out the main reason was that their SEO agencies were not performing as they had promised.
This challenge led me to establish an SEO agency focused on on-page optimisation and link building, but soon, I faced a problem…
I serviced a few clients, then a few more, and before I knew it, I had a decent number of local clients.
Sounds good, I know, but as we scaled, I ran into a few moral dilemmas.
Dilemma One:
The first thing I noticed was that getting my clients to the top of Google for their desired keyword was not really getting them much in the way of business.
I looked at Google and quickly realised that keywords with plenty of commercial search had a few immovable obstacles in their way.
Right there at the top of Google for all these search terms were:
- Google Guaranteed
- Google Paid Ads
- A Find Results On Banner
- And Google Business Profiles
Then, after you scroll and scroll some more, my client sitting in position one was where position eight used to be on the first page of Google.
In other words getting hardly any of the traffic.
First Page Of Google Plumber London Example:
Don’t get me wrong, the ranking will get you traffic, and in some cases, people scroll past all the ads and crap, but it generates nowhere near as much as you deserve after spending months and a lot of money getting there.
If this wasn’t bad enough, it wasn’t long until I encountered a much worse problem.
Dilemma Two:
I started getting more clients who asked me to help them with their SEO, which sounds great, but these clients were in the same industry and location as some of my other clients.
I informed them that, unfortunately, there was a conflict of interest and therefore I couldn’t do their SEO in good conscience.
This happened to me repeatedly. In one location, four different businesses all wanted me to help them with the exact same keywords.
This started to become frustrating, so I contacted a friend who has been in the SEO niche for many years and explained my problem to him.
He laughed and said "Service them both. No one will ever know."
Shocked, I proclaimed I couldn’t do that because how could they all win?
I decided to do some research and ask around to see how others were handling this huge problem I had encountered in SEO.
Let me prepare you for the answers I got because it was shocking.
I spoke to 15 people who own SEO agencies or offer SEO to clients, and only one said he just walks away from a new client when he already has a client in the same niche and location.
14 out of the 15 people/agencies I spoke to all told me the exact same thing:
"WORK FOR BOTH CLIENTS NO ONE WILL EVER KNOW!"
I had to return to the drawing board because the easy option wasn’t an option. In fact it felt like it should be illegal.
So, I decided to explore ethical workarounds and see if there was a legitimate way to help each client succeed without compromising on integrity.
This is what I came up with:
A Solution For You!
Ranking first for high-traffic commercial terms doesn’t attract much business because everything else shows up on the first page of Google before you.
Traditional SEO doesn’t cut it.
Not for local businesses!
In fact, I would go so far as to say that using a typical SEO agency that works with multiple clients in your niche and location is a waste of time.
We looked at the internet and quickly realised that in every local area, there is not just one high-traffic location, even though every local business and SEO agency concentrates their efforts there.
Most local businesses’ target area is not a location but a radius around their business.
This radius is full of searches that almost nobody else online is targeting.
Firstly, there are keyword location searches for every village, town and location within your business target radius.
This means people are actually targeting hyper local online and not just looking at the major city.
We tested this in Manchester and found that for our keyword, there are 3000 searches online every month, and over 200 businesses are within a 4-mile radius of Manchester.
We then took that same 4-mile radius and wrote down every town, village, and searchable location within that radius.
We did the same test and found that there were over 18000 searches for our target keyword in the Manchester area that almost no one else was targeting.
That’s right, six times the traffic and we weren’t finished there.
We also started looking at those 200 businesses within our target radius to see how many people actually searched the business brand names online and we were shocked.
Those 200 businesses between them received over 10000 searches a month online for their direct business brands.
This is 10000 additional searches online every single month that, in most cases, only one other business was ranking for.
You heard me right. In most cases, second place on the first page of Google was the worst-case scenario.
As you can imagine this blew my mind because I had found a way that local SEO could work for local businesses again.
In many of these 28000 search terms, there were no:
- Google Guaranteed
- Google Paid Ads
- Find Results On Banner
- Or Google Business Profiles
Imagine ranking for every single village, town, city and other business brand in this entire area:
This is exactly what Ringfence Marketing is designed to do for you and your local business.
We spent 2 years building in-house software so we could cater to this kind of service for local businesses at scale.
After a few months of building sites like this for clients, we realised this was the only way to do business and we stopped offering all other SEO services.
You must be a Ringfence Marketing client before we will examine your website or anything online.
Not only that, but we wrote into all our local Ringfence Marketing deals that we are 100% exclusive to you and will not work with any other client within a 4-mile radius of your business.
We are not just exclusive to you. We are exclusive to you within 50 square miles of your business.
This is how I believe we have cured the SEO Scam and if your industry and location are not already taken, then I would love to do this for you.
Ringfence Marketing is like SEO on steroids
It’s the art of drawing a circle around your business and targeting every single piece of search online within that target radius.
It’s focusing on keyword location at scale, along with other local business brand search.
It might sound expensive, and it should be because the results are amazing.
But because it’s brand new and almost no one yet knows about it, including local SEO agencies.
The price is actually cheaper than paying for local SEO and the results in most cases are ten times better.
Imagine spending far less than your competition but getting ten times the results.
And knowing full well that what you have is only available for one company in your industry and your locations.
Is that company going to be you?
If you’re spending, failing and struggling through, then it’s not your fault.
The SEO industry is stuck in the past and they haven’t changed what they do for clients in over a decade.
How can this work when the online environment is changing every single month?
It Can't
But if they can continue to get paid even if you’re not making any profit.
Why should they change?
That’s the problem for local businesses.
The SEO industry is making more now than ever before.
BUT
Their clients are making less and less return on investment every single month.
Don’t spend your hard earned money on a solution that’s stuck in the past.
Instead, be the first and only business to take advantage of Ringfence Marketing in your location and put your local business lead generation strategy on steroids.
But don’t hesitate, because we can only work with one company per location.
Are you going to be the next big thing in your industry?
What Are The Next Steps To Make This Happen?
Unfortunately, we can't work with every business that applies because our service is only available for one business per location. This means when we work with you, we become partners and we do everything we can to make you the most prominent business in your location and industry.
Before we can take the next step of teaming up, we need to have a brief conversation with you to make sure we can provide exactly what you need in your location and industry. You can arrange a meeting with us at the bottom of this page.
What's Included In Our Ringfence Marketing Package For Your Local Business?
The Local Business Success Pack
We have specifically put this package together to give every local business the highest chance of success in any industry that has local search online.
The package contains multiple products designed to help you and your local business grow and become more successful over time.
What's Included?
Our Websites:
We build all our websites from the ground up using a strategy we have developed over a decade of dominating search engines for local business online.
We start by looking at your local business and draw a 4 mile radius around it. This 4 mile radius becomes our target location for your service. However, the overall service brings in leads, sales and clients up to 7 miles in all directions from your target location.
Next, we find every single location and established business within your target radius and import them into our system ready for the project.
Our next job is to build SEO optimised web pages for every single location and business within that target radius. This means we optimise these sites to rank on Google for hundreds of keywords and local business brand searches.
Once these sites are built and optimised, we focus on sending 100% of the leads, sales and clients from these sites to your local business website.
Website Results Example:
We used this strategy for a local business in Manchester where there were 200 competing businesses.
The main keyword that 99% of these businesses targeted generated 3000 searches per month online.
In our client's target radius, there were an additional 18,000 searches coming from small locations that almost no one else was targeting.
We optimised his websites for every single one and ranked him on page one of Google for 70% of them.
The 200 competing businesses in Manchester also received approximately 50 direct brand searches online each per month. We optimised his website for every single one of these searches.
Rather than fighting 200 business for a keyword that generates 3000 searches a month online, our client targets 28,000 keywords a month online that almost no one else is aware of.
Here's what he had to say about the service.
Testimonial from Carl in Manchester:
Why 12 Websites?
We only work with one client in one location, so we want to absolutely dominate your local industry online for you.
We could attempt this with one website, however we aim to get you multiple listings on the first page of Google for every keyword we rank you for.
This massively increases the chance a prospect will contact you over your competition.
If you remember to ask me in our meeting, I will show you areas we have 9 listings on the first page of Google for our clients.
Our Backlinks:
Elections are won and lost based on which candidate gets the most votes.
SEO is almost exactly the same, but rather than humans voting, other websites provide backlinks which act just like votes of credibility in Google's eyes.
Each website we create includes a link to your current business website.
Backlinks function as votes that boost your website's trust, authority, and relevance in your industry, leading to higher rankings.
Our Meeting:
After 3 months, we expect your new websites to be ranking and bringing in some leads, sales and clients.
It's at this point Mike likes to get you on a meeting, look at your landing pages, and help you improve conversions for the leads coming into your business.
This is your chance to speak with the brain behind this system and look at your:
- Landing page
- Website rankings
- Page indexing status
For both keyword location and other business brand search.
What Does it Cost?
We have worked to keep our service cost low while maximising the benefits for you.
We have 2 pricing options available:
- £300 per month + VAT
- £3000 per year + VAT
Both prices include 12 websites, hosting, backlinks and the cost of the domains. This means you have no additional costs to take advantage of this service.
We will answer all your questions and get everything set up for you when you book a meeting with us to see if your location is available.